Case Study: Adding a new feature to the Uber app

Uber, Uber Everywhere — Shade, IAMDDB (2017)
What I imagine I look like sprinting 😉
“Guerilla Research”
“The Holy Trinity” ⛪
11:11 make a wish
Turning the timer on
Ability to turn timer off as requested during usability testing of lo-fi
  • Figma is the bomb.com (sorry Sketch)
  • Master components are your friends
  • Testing is key, especially early on (I’m pretty sure this is a learning everytime)
  • Colours and Typography are fun
  • Leave some time — lots of time even, for your high-fidelity mockups and prototypes.
Figma memes coming to you soon

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